I wonder if you have seen the latest AVIVA TV advert for life assurance. For once, an insurer has not pulled any punches on the traditionally off-limits subject of death...or at least the impact of it upon a family.
Paul Whitehouse (Harry Enfield's chum) plays the ghost of a father that has since departed, only obvious at the end of the piece. I don't have any advantage in promoting AVIVA - its a decent advert and I reckon a pat on the back to their marketing team on this one. Not everyone has life assurance, fewer still have a Will, fewer still have an Enduring Power of Attorney... all rather important for anyone that has anyone else financially dependant upon them.
Here's the advert. What do you think?
Paul Whitehouse (Harry Enfield's chum) plays the ghost of a father that has since departed, only obvious at the end of the piece. I don't have any advantage in promoting AVIVA - its a decent advert and I reckon a pat on the back to their marketing team on this one. Not everyone has life assurance, fewer still have a Will, fewer still have an Enduring Power of Attorney... all rather important for anyone that has anyone else financially dependant upon them.
Here's the advert. What do you think?
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