Seth Godin has been a marketeer that I have followed for some time - its been several years since I bought his book "Permission Marketing" at the suggestion of a friend and then a follow up book "Purple Cow". I came across this video, which I hope will be of use to anyone that runs a business or works within one. However, as he says, the sentiment is relevant to anyone. Here he covers familiar themes from his books and taps into a word that I have become ever more aware of as I attempt ot get a handle on social networking like this blog, my tweet, you Tube etc - the word is "Remarkable".
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